diff --git a/new/index.html b/new/index.html
index 470cf4a..2ac9855 100644
--- a/new/index.html
+++ b/new/index.html
@@ -18,7 +18,7 @@
 			{{include "/includes/header.html" "dark-header"}}
 			
 			<div class="wrapper">
-				<div class="vertical-padding">
+				<div class="hero-content">
 					<div class="asides">
 						<div>
 							<h1>
@@ -26,7 +26,7 @@
 									<div class="the">The</div>
 									Ultimate Server
 								</div>
-								<div class="sub-h1">
+								<div class="subheader">
 									makes your sites more <b>secure</b>, more <b>reliable</b>, and more <b>scalable</b> than any other solution.
 								</div>
 							</h1>
@@ -40,7 +40,7 @@
 						<div>
 							<div class="display right">
 								<div class="caption">
-									<div id="demo"></div>
+									<div id="video-demo"></div>
 									Play screencast to see Caddy serve HTTPS in &lt; 1 minute.
 								</div>
 							</div>
@@ -452,7 +452,7 @@
 		</footer>
 
 		<script>
-			AsciinemaPlayer.create('/resources/321140.cast', $('#demo'), {
+			AsciinemaPlayer.create('/resources/321140.cast', $('#video-demo'), {
 				preload: true,
 				autoPlay: true,
 				controls: true
diff --git a/new/resources/css/common.css b/new/resources/css/common.css
index dc1088f..42ac5ff 100644
--- a/new/resources/css/common.css
+++ b/new/resources/css/common.css
@@ -108,7 +108,6 @@ body {
 		radial-gradient(at calc(50% + min(25vw, 800px)) -10%, hsl(201.2deg, 68%, 90.2%) 0px, transparent min(15%, 500px));
 }
 
-/* TODO: clean this up */
 .dark body {
 	background-image:
 		radial-gradient(at calc(50% - min(35vw, 700px)) -10%, hsl(129.5deg, 100%, 12.4%) 0px, transparent min(25%, 600px)),
@@ -512,6 +511,73 @@ button.primary .hover-splash,
 
 
 
+footer {
+	padding: 75px 0;
+	font-size: 14px;
+	color: #7c9393;
+	line-height: 1.5;
+}
+
+footer p {
+	margin: 1em 0;
+}
+
+footer a {
+	color: inherit;
+	font-weight: bold;
+	transition: .25s;
+}
+
+footer a:hover {
+	color: #76b8b8;
+}
+
+footer .wrapper {
+	display: flex;
+	gap: 75px;
+}
+
+footer .logo {
+	display: block;
+	margin-bottom: 15px;
+	height: 40px;
+}
+
+footer .link-col {
+	font-size: initial;
+	line-height: 2;
+}
+
+footer .col-header {
+	font-size: 110%;
+	color: white;
+	font-weight: 700;
+	margin-bottom: .5em;
+}
+
+footer .link-col a {
+	display: block;
+	color: #b7c8c8;
+	font-weight: 500;
+	text-decoration: none;
+}
+
+footer .link-col a:hover {
+	color: #35655e;
+}
+
+
+
+
+
+
+
+
+
+
+
+
+
 
 
 
diff --git a/new/resources/css/docs.css b/new/resources/css/docs.css
index 6670038..e76d155 100644
--- a/new/resources/css/docs.css
+++ b/new/resources/css/docs.css
@@ -39,6 +39,18 @@ body {
 	min-height: 100%;
 }
 
+body {
+	background-image:
+		radial-gradient(at calc(50% - min(25vw, 800px)) -10%, hsl(137.64deg, 100%, 92.42%) 0px, transparent min(15%, 500px)),
+		radial-gradient(at calc(50% + min(25vw, 800px)) -10%, hsl(201.2deg, 68%, 90.2%) 0px, transparent min(15%, 500px));
+}
+
+.dark body {
+	background-image:
+		radial-gradient(at calc(50% - min(35vw, 700px)) -10%, hsl(129.5deg, 100%, 12.4%) 0px, transparent min(25%, 600px)),
+		radial-gradient(at calc(50% + min(35vw, 700px)) -10%, hsl(201deg, 100%, 19.33%) 0px, transparent min(25%, 600px))
+}
+
 .wrapper {
 	max-width: 1800px;
 }
diff --git a/new/resources/css/home.css b/new/resources/css/home.css
index ce9d727..5071b1d 100644
--- a/new/resources/css/home.css
+++ b/new/resources/css/home.css
@@ -1,168 +1,20 @@
-body {
-	background-color: #123245;
-	background-image: none;
-}
-
-h1,
-h2,
-h3,
 .bgtext,
 .demobox {
 	font-family: Poppins, ui-rounded;
 }
 
-p,
-h2 {
-	max-width: 800px;
-}
-
-h2 {
-	font-size: 50px;
-	font-weight: 600;
-}
-
-.feature h2:not(:first-child) {
-	margin-top: 100px;
-}
-
 
 .hero {
-	background-color: hsla(201,63%,15%,1);
-	background-image:
-		radial-gradient(at 50% 96%, hsla(0,100%,20%,0.35) 0px, transparent 50%),
-		radial-gradient(at 5% 30%, hsla(136,95%,15%,1) 0px, transparent 50%),
-		radial-gradient(at 91% 35%, hsla(214,83%,25%,1) 0px, transparent 75%),
-		radial-gradient(at 82% 73%, hsla(265,72%,20%,1) 0px, transparent 50%);
-	
 	padding-bottom: 20vw;
 }
 
-.hero .vertical-padding {
-	padding: 100px 0;
-}
 
-.button {
-	color: rgb(54 206 255);
-	border: 1px solid rgb(54 206 255);
-}
-
-.button:hover {
-	color: white;
-	border-color: white;
-}
-
-.button.cool {
-	position: relative;
-	color: rgb(226 254 214);
-	border: none;
-
-	/* necessary for gradient dropshadow: */
-	transform-style: preserve-3d;
-	overflow: unset;
-}
-
-.button.cool::before {
-	content: "";
-	position: absolute;
-	top: 0;
-	left: 0;
-	right: 0;
-	bottom: 0;
-	border-radius: 8px;
-	border: 2px solid transparent;
-	background: linear-gradient(to right, #65E823,#D67FDB) border-box;
-	-webkit-mask:
-		linear-gradient(#fff 0 0) padding-box,
-		linear-gradient(#fff 0 0);
-	mask:
-		linear-gradient(#fff 0 0) padding-box,
-		linear-gradient(#fff 0 0);
-	-webkit-mask-composite: xor;
-	mask-composite: exclude;
-}
-
-
-@property --a {
-	syntax: '<angle>';
-	inherits: false;
-	initial-value: 0deg;
-}
-
-@keyframes a {
-	from {
-		--a: 0deg;
-	}
-	to {
-		--a: 360deg;
-	}
-}
-
-.button.cool sh {
-	position: absolute;
-	inset: -100px;
-	border: 100px solid #0000;
-	border-radius: 110px; /* a little more than the inset+border+border-radius */
-	mask:
-		linear-gradient(#000 0 0) content-box,
-		linear-gradient(#000 0 0);
-	-webkit-mask:
-		linear-gradient(#000 0 0) content-box,
-		linear-gradient(#000 0 0);
-	-webkit-mask-composite: xor;
-	mask-composite: exclude;
-	transform: translateZ(-1px); /* hack the z-index so as to be behind the transparent element */
-	pointer-events: none;
-}
-.button.cool sh::before {
-	content: "";
-	position: absolute;
-	inset: 0px;
-	background: conic-gradient(from var(--a), rgb(207, 19, 175) 0.42%, #ee6907 59.24%, #70d52c);
-	filter: blur(25px);
-	transform: translate(0px,0px);
-
-	--a: 0deg; /*  needed for firefox to have a valid output ? */
-	animation: a 1s linear infinite;
-	opacity: 0;
-	transition: opacity .5s;
-}
-.button.cool:hover sh::before {
-	opacity: 1;
-}
-
-
-
-
-h1 {
-	font-size: 120px;
-	font-weight: 800;
-	text-transform: uppercase;
-	color: #65D1C6;
-	line-height: .9;
-}
-
-h1 .color-dodge {
-	mix-blend-mode: color-dodge;
-}
 
 h1 .the {
 	font-size: 75px;
 	line-height: 1;
 }
 
-h1 .sub-h1 {
-	margin-top: 1em;
-	text-transform: none;
-	color: #b1fffe;
-	font-size: 32px;
-	font-weight: normal;
-	line-height: 1.3;
-	font-family: Figtree;
-}
-
-
-
-
 
 
 
@@ -202,13 +54,23 @@ h1 .sub-h1 {
 	margin-right: 0;
 }
 
+.action-buttons {
+	display: flex;
+	gap: 1.5em;
+	margin-top: 55px;
+}
+
+
+
+
 .caption {
 	margin-top: 10px;
 	font-size: 14px;
 	text-align: center;
+	color: #fff;
 }
 
-#demo {
+#video-demo {
 	display: block;
 	margin-bottom: 2em;
 }
@@ -286,11 +148,8 @@ div.ap-wrapper:fullscreen div.ap-player {
 }
 
 
-.action-buttons {
-	display: flex;
-	gap: 1.5em;
-	margin-top: 55px;
-}
+
+
 
 
 
@@ -334,7 +193,6 @@ div.ap-wrapper:fullscreen div.ap-player {
 	margin: 1.5em auto;
 }
 
-
 .sponsors-divider {
 	border-top: 1px solid #634772;
 	max-width: 200px;
@@ -410,20 +268,6 @@ div.ap-wrapper:fullscreen div.ap-player {
 
 
 
-.feature p {
-	font-weight: 600;
-	margin-top: 2em;
-	margin-bottom: 4em;
-	line-height: 1.65;
-}
-
-
-
-section {
-	padding: 200px;
-	background: white;
-}
-
 .section-upset {
 	background: white;
 	max-width: 1600px;
@@ -449,62 +293,6 @@ section {
 }
 
 
-.cols {
-	display: flex;
-	flex-wrap: wrap;
-	justify-content:space-around;
-	gap: 50px;
-	color: #424242;
-}
-
-section.dark .cols {
-	color: #aec6c3;
-}
-
-.col {
-	/* max-width: 33.333%; */
-	min-width: 250px;
-	padding-left: 1em;
-	flex: 1;
-}
-
-.col h3 {
-	font-weight: 600;
-	font-size: 20px;
-	border-left: 2px solid;
-	padding-top: .15em;
-	padding-bottom: .15em;
-	margin-bottom: 10px;
-
-	/* shove the border over but leave space between border and content */
-	margin-left: -1em;
-	padding-left: calc(1em - 2px);
-}
-
-.col p {
-	font-family: Inter;
-	font-size: 90%;
-	font-weight: normal;
-}
-
-.col .green {
-	color: #23a460; border-color: #23a460;
-}
-.col .purple {
-	color: rgb(151, 39, 151); border-color: rgb(151, 39, 151);
-}
-.col .blue {
-	color: rgb(14, 110, 189); border-color: rgb(14, 110, 189);
-}
-section.dark .col .green {
-	color: #41e68f; border-color: #41e68f;
-}
-section.dark .col .purple {
-	color: rgb(204, 82, 204); border-color: rgb(204, 82, 204);
-}
-section.dark .col .blue {
-	color: rgb(81, 165, 234); border-color: rgb(81, 165, 234);
-}
 
 
 
@@ -574,110 +362,8 @@ section.dark .col .blue {
 }
 
 
-section.dark,
-footer {
-	background-color: #002020;
-	color: #fff;
-}
-
-section.light {
-	background-color: #f5f8f9;
-}
 
 
-.diagonal {
-	padding: 200px 0;
-	margin: 25px 0;
-}
-
-.diagonal.up { transform: skewY(-5deg); }
-.diagonal.up > * { transform: skewY(5deg); }
-
-.diagonal.down { transform: skewY(5deg); }
-.diagonal.down > * { transform: skewY(-5deg); }
-
-
-
-
-.sponsorship-primer {
-	border-radius: 10px;
-	background: linear-gradient(50deg, #670d7f, #531cc7);
-	padding: 40px 50px;
-	color: #edb7e8;
-}
-
-.sponsorship-primer h3 {
-	color: white;
-	font-size: 150%;
-	font-weight: normal;
-}
-
-.sponsorship-primer p {
-	margin: 1em 0;
-	font-weight: normal;
-}
-
-.sponsorship-primer p:last-child {
-	margin-bottom: 0;
-}
-
-
-
-
-footer {
-	padding: 75px 0;
-	font-size: 14px;
-	color: #7c9393;
-	line-height: 1.5;
-}
-
-footer p {
-	margin: 1em 0;
-}
-
-footer a {
-	color: inherit;
-	font-weight: bold;
-	transition: .25s;
-}
-
-footer a:hover {
-	color: #76b8b8;
-}
-
-footer .wrapper {
-	display: flex;
-	gap: 75px;
-}
-
-footer .logo {
-	display: block;
-	margin-bottom: 15px;
-	height: 40px;
-}
-
-footer .link-col {
-	font-size: initial;
-	line-height: 2;
-}
-
-footer .col-header {
-	font-size: 110%;
-	color: white;
-	font-weight: 700;
-	margin-bottom: .5em;
-}
-
-footer .link-col a {
-	display: block;
-	color: #b7c8c8;
-	font-weight: 500;
-	text-decoration: none;
-}
-
-footer .link-col a:hover {
-	color: #35655e;
-}
 
 
 
diff --git a/new/resources/css/marketing.css b/new/resources/css/marketing.css
index c91603d..0ba9ed5 100644
--- a/new/resources/css/marketing.css
+++ b/new/resources/css/marketing.css
@@ -1,3 +1,272 @@
+body {
+	background-color: #123245;
+}
+
+h1,
+h2,
+h3,
+h4 {
+	font-family: Poppins, ui-rounded;
+}
+
+h1 {
+	font-size: 120px;
+	font-weight: 800;
+	text-transform: uppercase;
+	color: #65D1C6;
+	line-height: .9;
+}
+
+h1 .color-dodge {
+	mix-blend-mode: color-dodge;
+}
+
+h1 .subheader {
+	margin-top: 1em;
+	text-transform: none;
+	color: #b1fffe;
+	font-size: 32px;
+	font-weight: normal;
+	line-height: 1.3;
+	font-family: Figtree;
+}
+
+
+
+
+
+p,
+h2 {
+	max-width: 800px;
+}
+
+h2 {
+	font-size: 50px;
+	font-weight: 600;
+}
+
+.feature h2:not(:first-child) {
+	margin-top: 100px;
+}
+
+
+
+.hero {
+	background-color: hsla(201,63%,15%,1);
+	background-image:
+		radial-gradient(at 50% 96%, hsla(0,100%,20%,0.35) 0px, transparent 50%),
+		radial-gradient(at 5% 30%, hsla(136,95%,15%,1) 0px, transparent 50%),
+		radial-gradient(at 91% 35%, hsla(214,83%,25%,1) 0px, transparent 75%),
+		radial-gradient(at 82% 73%, hsla(265,72%,20%,1) 0px, transparent 50%);
+}
+
+.hero .hero-content {
+	padding: 100px 0;
+}
+
+
+
+
+.button {
+	color: rgb(54 206 255);
+	border: 1px solid rgb(54 206 255);
+}
+
+.button:hover {
+	color: white;
+	border-color: white;
+}
+
+.button.cool {
+	position: relative;
+	color: rgb(226 254 214);
+	border: none;
+
+	/* necessary for gradient dropshadow: */
+	transform-style: preserve-3d;
+	overflow: unset;
+}
+
+.button.cool::before {
+	content: "";
+	position: absolute;
+	top: 0;
+	left: 0;
+	right: 0;
+	bottom: 0;
+	border-radius: 8px;
+	border: 2px solid transparent;
+	background: linear-gradient(to right, #65E823,#D67FDB) border-box;
+	-webkit-mask:
+		linear-gradient(#fff 0 0) padding-box,
+		linear-gradient(#fff 0 0);
+	mask:
+		linear-gradient(#fff 0 0) padding-box,
+		linear-gradient(#fff 0 0);
+	-webkit-mask-composite: xor;
+	mask-composite: exclude;
+}
+
+
+@property --a {
+	syntax: '<angle>';
+	inherits: false;
+	initial-value: 0deg;
+}
+
+@keyframes a {
+	from {
+		--a: 0deg;
+	}
+	to {
+		--a: 360deg;
+	}
+}
+
+.button.cool sh {
+	position: absolute;
+	inset: -100px;
+	border: 100px solid #0000;
+	border-radius: 110px; /* a little more than the inset+border+border-radius */
+	mask:
+		linear-gradient(#000 0 0) content-box,
+		linear-gradient(#000 0 0);
+	-webkit-mask:
+		linear-gradient(#000 0 0) content-box,
+		linear-gradient(#000 0 0);
+	-webkit-mask-composite: xor;
+	mask-composite: exclude;
+	transform: translateZ(-1px); /* hack the z-index so as to be behind the transparent element */
+	pointer-events: none;
+}
+.button.cool sh::before {
+	content: "";
+	position: absolute;
+	inset: 0px;
+	background: conic-gradient(from var(--a), rgb(207, 19, 175) 0.42%, #ee6907 59.24%, #70d52c);
+	filter: blur(25px);
+	transform: translate(0px,0px);
+
+	--a: 0deg; /*  needed for firefox to have a valid output ? */
+	animation: a 1s linear infinite;
+	opacity: 0;
+	transition: opacity .5s;
+}
+.button.cool:hover sh::before {
+	opacity: 1;
+}
+
+
+
+
+.feature p {
+	font-weight: 600;
+	margin-top: 2em;
+	margin-bottom: 4em;
+	line-height: 1.65;
+}
+
+
+section {
+	padding: 200px;
+	background: white;
+}
+
+section.dark,
+footer {
+	background-color: #002020;
+	color: #fff;
+}
+
+section.light {
+	background-color: #f5f8f9;
+}
+
+.diagonal {
+	padding: 200px 0;
+	margin: 25px 0;
+}
+
+.diagonal.up { transform: skewY(-5deg); }
+.diagonal.up > * { transform: skewY(5deg); }
+
+.diagonal.down { transform: skewY(5deg); }
+.diagonal.down > * { transform: skewY(-5deg); }
+
+
+
+
+
+
+.cols {
+	display: flex;
+	flex-wrap: wrap;
+	justify-content:space-around;
+	gap: 50px;
+	color: #424242;
+}
+
+section.dark .cols {
+	color: #aec6c3;
+}
+
+.col {
+	/* max-width: 33.333%; */
+	min-width: 250px;
+	padding-left: 1em;
+	flex: 1;
+}
+
+.col h3 {
+	font-weight: 600;
+	font-size: 20px;
+	border-left: 2px solid;
+	padding-top: .15em;
+	padding-bottom: .15em;
+	margin-bottom: 10px;
+
+	/* shove the border over but leave space between border and content */
+	margin-left: -1em;
+	padding-left: calc(1em - 2px);
+}
+
+.col p {
+	font-family: Inter;
+	font-size: 90%;
+	font-weight: normal;
+}
+
+.col .green {
+	color: #23a460; border-color: #23a460;
+}
+.col .purple {
+	color: rgb(151, 39, 151); border-color: rgb(151, 39, 151);
+}
+.col .blue {
+	color: rgb(14, 110, 189); border-color: rgb(14, 110, 189);
+}
+section.dark .col .green {
+	color: #41e68f; border-color: #41e68f;
+}
+section.dark .col .purple {
+	color: rgb(204, 82, 204); border-color: rgb(204, 82, 204);
+}
+section.dark .col .blue {
+	color: rgb(81, 165, 234); border-color: rgb(81, 165, 234);
+}
+
+
+
+
+
+
+
+
+
+
+
+
+
 .sponsor-experience {
 	border-radius: 10px;
 	padding: 30px 50px 40px;
@@ -62,4 +331,30 @@
 
 .sponsor-experience.stripe {
 	background: linear-gradient(to right, #635bff 30%, #d4b8ff);
-}
\ No newline at end of file
+}
+
+
+
+
+
+.sponsorship-primer {
+	border-radius: 10px;
+	background: linear-gradient(50deg, #670d7f, #531cc7);
+	padding: 40px 50px;
+	color: #edb7e8;
+}
+
+.sponsorship-primer h3 {
+	color: white;
+	font-size: 150%;
+	font-weight: normal;
+}
+
+.sponsorship-primer p {
+	margin: 1em 0;
+	font-weight: normal;
+}
+
+.sponsorship-primer p:last-child {
+	margin-bottom: 0;
+}